value bettingWhat is Value Bet?

If you find yourself in betting circles, you’ll just have to hear the “value bet” expression sooner or later. We will try and provide you with the detailed explanation on what does it exactly refer to and help you entirely understand its meaning and learn how you can use it to beat the bookies.

A value bet is the kind of bet where the probability of the outcome to happen is higher than bookmakers’ odds suggest. This may sound complicated and the best way to go through it is to show it on simply examples.

Example No 1

We will use a tennis match in the first example since there are only two possible outcomes in a tennis match which should make it easier for you to understand it. Okay, so we have the match between Roger Federer and Rafael Nadal in the final of a grand slam and you believe each of two stars has 50% chances of winning it (assuming you are the tennis expert and you have done all the necessary analyses).

The bookies, however, price Federer at 1.90 (9/10) to win the match, offering Nadal’s victory at higher 2.10 (11/10) odds. If you truly believe that both players have equal chances of winning the match, going for Rafa at 2.20 is a must since it brings the value, no matter of the final outcome.value betting

How to Calculate the Value?

There is a simple formula used for calculating the value – Probability multiplied by the decimal odds minus 100%.

Let’s use the same example from above – We’ve stated that both players have equal chances of winning. The formula would look like this:

50% multiplied by 1.90 – 100% = -5%

50% multiplied by 2.10 -100% = 5%

So, of you back Nadal to win the match you will practically have a 5% edge over the bookies and you should take this bet all day long.

Football Example

However, the harsh reality is that you will hardly find such odds as you’ll likely get 1.90 odds for both Federer and Nadal to win the match. To beat that, the probability of each of the players winning would have to be higher than 50%, but that’s again on you and how well you actually do your homework and analyse the match.

We’ll apply a similar approach on a football example. Let’s take Barcelona and Real Madrid are up to play El Clasico. Barcelona are 2.50 (6/4) to win the match which would equal 40% probability. However, you believe that Messi & company have higher chances of beating their arch-rivals and you’d rather go with a 50% probability of Blaugrana to clinch the spoils. The value would in that case be 25% according to the formula discussed above on the tennis example and it would be another must-take bet.

How to Find Value Bets?

This is the eternal question all punters are still desperate to find an answer to. Basically, it all comes to determining the probability for certain outcome, and you’ll have higher chances to make it right if you know more about the sport, the particular event, the particular team.

?AffiliateCode=365 768212&CID=194&DID=64&TID=1&PID=149&LNG=1 - What is Value Betting?
Coral - What is Value Betting?
will hill test - What is Value Betting?
mobilbet2 min - What is Value Betting?
optimized 888 - What is Value Betting?

Biggest Free Bets

Best Free Bets (Ad) 18+Only,
Bet £10, Get £30 Free Bet
will hill test - What is Value Betting?
New William Hill online customers only. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. T&C's Apply, 18+ Only
Bet £10 Get £30 Free
rsz screen shot 2018 10 27 at 120042 - What is Value Betting?
Bet £10+ at odds 1.50+, get 2 x £15 free bets, 7 day expiry, credited after first bet settles. Opt in, 1 x new customer. Bet type, Free Bet restrictions and T&C’s Apply. 18+. Please Gamble Responsibly
Up To £100 In Bet Credits
BET365 - What is Value Betting?
Open Account Offer - New Customers only. Up to £100* in Bet Credits. Sign up, deposit £5* or more to your account and bet365 will match your qualifying deposit in Bet Credits when you place qualifying bets to the same value and they are settled. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. 18+ Gamble Responsibly visit
£20 Coral Free Bet
Coral - What is Value Betting?
18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&C's Apply,
Bet £20 Get £40 Free Bets
rsz unibet logo 230x100 english - What is Value Betting?
New customers only. Minimum deposit £10. Free bets credited, regardless of first bet outcome (win/loss), once £20+ qualifying sportsbook bet has been placed. Free bet available for use on any market. Horse racing is excluded from offer. Cashed out bets will cancel the offer. First qualifying bet only. Free bet offer will expire after 30 days. £20 Casino bonus credited next working day from first deposit and has 35x wagering requirement. 18+. UKresidents only. T&Cs Apply.
Get Up To £100 Betfair Free Bet
betfair1 - What is Value Betting?
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.
£20 Paddy Power Free Bet
paddypower - What is Value Betting?
Risk Free 20: New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.
Bet £5, Get £30 Free
Logo 2018 167x67 - What is Value Betting?
New Customers only. Deposit and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only (1 at odds 2.00 or greater), expires in 7 days, plus a £10 Casino Bonus, expires in 7 days. Wager the Casino Bonus 40x to withdraw winnings. Credit or Debit card only. Geographical Restrictions. T&Cs Apply. 18+ Only
100% Deposit Bonus Up To £50
Optimized rsz screenhunter 5627 aug 08 2001 - What is Value Betting?
New customers only. Valid once per customer. Bonus expires after 30 days. Offer expires 31.05.19. 7x turnover at 1.6 minimum odds before withdrawal. Skrill and Neteller deposits excluded. 18+ only. BeGambleAware
Bet £10, Get £30 Free Bets
betfred - What is Value Betting?
Only available to new customers from UK & Northern Ireland. You must stake £10 or more at single/cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. E-Wallet restrictions apply. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. T&C's Apply. 18+. Please Gamble Responsibly
Bet £10 Get £30 Free
optimized 888 - What is Value Betting?
New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions applyLimited Time! Exclusive 888 Offer. T&C's Apply
Bet £10 Get £20 Free Bet
mobilbet2 min - What is Value Betting?
Casino: You must wager 40 x (your deposit + bonus amount) to fulfil the requirements of this bonus. Sports: You must wager 5x (your deposit + bonus amount) to fulfil the requirements of this bonus. The lowest odds for each bet: 1.80. Only doubles will wager your bonus. The minimum and maximum deposit for this bonus is €10 or the equivalent in another currency. Deposits made via Skrill/Moneybookers, Neteller and Paysafecard are excluded from this offer. T&C Apply, 18+ Only
Bet £10 Get £10 Free Bet
comeon logo 500x238 10 - What is Value Betting?
18+. New UK mainland customers only. 2. You must opt-in to the £10 Free Bet promotion upon registration. 3. Minimum £10 deposit and qualifying bet required at minimum odds of 4/5 (1.8) in any sportsbook market, within 14 days of opening account. Each way bets do not qualify for this offer. 4. Min. deposit of £10 required 5. You will receive your £10 Free Bet Token within 24 hours of your qualifying bet being accepted. T&C's Apply
£30 Betway Free Bet
betway - What is Value Betting?
Get Up to £30 Free Bets With Betway. T&C's Apply