Only established in 2006, Scandinavian-owned Betsafe has quickly established itself as one of the foremost gambling and gaming companies and now boasts over half a million customers spread throughout 100 countries worldwide.
Licence and Security
For residents in the U.K. Betsafe is fully licensed by the U.K. Gambling Commission which means the company conforms to all the legal requirements to operate an online and gambling business. The company is also licensed in Ireland by the relevant Republic of Ireland Regulatory body. Customers’ funds are held in separate bank accounts from those of the company which protects the clients’ money in the unlikely event of Betsafe running into financial difficulties.
Opening an Account
No matter which language you select, opening an account with Betsafe is quick and simple. The “Open Account” tab takes you directly to the registration page with the required fields for name, address, email, mobile number, gender and date of birth to be filled in. After this, it is simply a matter of selecting a password and the currency you wish to use for your account. Your email address will be quickly verified and once this happens you can log into your new account and make a deposit in order to place bets or play games. All major debit and credit cards are accepted by Betsafe and electronic payment systems such as Neteller, Skrill and Paysafe as well as bank transfers can also be used for deposits and withdrawals.
The Betsafe website is probably one of the easiest to use and navigate and almost has the look and feel of a mobile phone app. With customers spread across the globe it is no surprise that Betsafe’s website is available in more than eight languages and is well planned out so everything can be found with just a click, or two, of the mouse. A major bonus is that the odds displayed can be changed from fractional to decimal or U.S. format which is something that other companies would do well to introduce. The main sporting events, both live and upcoming, are prominently displayed at the centre of the home page and all sports are clearly listed down the left side of the page.
It is a big surprise, if not even a shock, to find that Betsafe do not, as yet anyway, offer horse racing and this is a shortcoming that the company really needs to address quickly. For those who are not overly concerned at the lack of horse racing, Betsafe offers a reasonable range of about thirty of the most popular sports to bet on and this list is growing slowly but steadily. Football dominates the betting with excellent coverage of the major European leagues and, true to its roots, Betsafe has a wide array of games and betting markets from the Scandinavian leagues and cups. However, football is not the only offering as Betsafe have also expanded into the realms of American sport including football and basketball. To a lesser extent, Betsafe also covers tennis, ice hockey, rugby, volleyball and other mainstream sports.
- In-Play Betting. Sadly, Betsafe does not offer live video streaming of sporting events but, on the plus side, it does have a busy and varied live betting programme and there is usually something running to hold your interest with good markets offered on most events.
- The Casino, Live Casino and Poker platform are the Betsafe flagships. The Live Casino alone has over 50 live tables for baccarat, roulette, blackjack and Texas Hold’em while the Casino has more table games to offer as well as over 300 video slot machines.
Competitiveness. Betsafe offers customers competitive odds on the sports and casino games although the range of sports covered could be expanded and the addition of live video streaming must be seriously considered sooner rather than later. Betsafe clients tend to stay loyal to the company which speaks well of the competitiveness of the odds on offer and this is especially true for those betting on the Scandinavian football markets.
Promotions and Special Offers. Betsafe doesn’t seem to have as many special offers in the sports section as its competitors but there are always plenty of promotions in the Casino and Live Casino.
If you really need or want betting on horse racing, or live video streaming is important, then Betsafe fails on both of those counts. However, in terms of other sports offered, Betsafe is a good company to register with and the casino and poker platforms are top class.